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Bob marley – the king of reggae

What does Bob Marley present for the people of today? Just another dead music star, which is almost forgotten? Not many people would say so. To most people he is a legend, a role model, someone who will never be forgotten, and will be remembered and even worshipped forever. What …

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The Importance of Being Earnest by Oscar Wilde

The play opens in the morning room at Algernon Moncrieff’s flat in Half-Moon Street, London. Lane, Algernon’s servant, is arranging tea and cucumber sandwiches because Algernon’s aunt, Lady Bracknell, is coming for a visit. Meanwhile, Algernon is playing the piano in the adjoining room. When he asks Lane whether he …

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Robinson Crusoe

Daniel Defoe (1659 – 1731[1]), born Daniel Foe, was an English writer, journalist, and pamphleteer, who gained fame for his novel Robinson Crusoe. Defoe is notable for being one of the earliest proponents of the novel, as he helped to popularize the form in Britain and is among the founders …

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Criticaly examine the segmentation strategy within the organization of your choice

Segmentation strategy, according to online dictionary is: Different approaches to subdivision of a market or population into segments with defined similar characteristics. Five major segmentation strategies are (1) behavior segmentation, (2) benefit segmentation, (3) demographic segmentation, (4) geographic segmentation, and (5) psychographic segmentation. I will try to explain this idea …

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American national government

The thing which appeals most to me about being a Member of Congress is the individuality, since upon election to Congress, Members typically develop approaches to their jobs that serve a wide range of roles and responsibilities. The U.S. Constitution establishes qualifications for Representatives and Senators, but it is silent …

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Relationship marketing

Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1960’s and 1980’s which emphasizes customer retention and continual satisfaction rather than individual transactions and per-case customer resolution. Relationship marketing differs from other forms of marketing in that it targets an audience with more …

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Rowan Atkinson

Rowan Atkinson was born on January 6, the twelfth night of Christmas. In keeping with that theme his parents gave him the middle name of Sebastian, after the brother of Viola on Shakespeare’s “Twelfth Night”. He was born in Consent, Co Durham, England. His father owned a farm in the …

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