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Aqua monta – INDUSTRY ANALYSIS – PART 1

III INDUSTRY ANALYSIS FUTURE OUTLOOK AND TRENDS Bottled water is the fastest-growing beverage category in the world: it “has expanded from a tap water substitute into the beverage arena”[1]. The bottled water industry is extremely prosperous, involving companies with different histories and approaches to water. Bottled water is a booming …

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E-business web sites designing

Corporations are constantly working to maintain an image of trust worthiness and quality. They use various marketing tools to impact upon consumers. Kuzic and Dawson (2004) in their paper discuss how the quality of a company’s website impacts on the overall image of the company especially among those who were studying …

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Aqua monta – FINANCIAL PLAN – PART 4

The following table shows the basic structure of required investments for construction of water collection vaults, pipeline and for water bottling factory. Investments are estimated to start in September 2009 and include construction works, equipment and founding costs. Investment for construction works in addition to major construction works includes the …

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Aqua monta – MARKETING PLAN – PART 3

Generally speaking, there is a relationship between price and total market size in bottled water industry. Premium products in high-quality, individually designed glass bottles aim at profitable, small volume niche markets. The mainstream is aimed at the wider market. Also branded products cost more for consumers, a differential they are …

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Aqua monta – PRODUCTION PLAN – PART 3

Republic of Montenegro, in accordance with Article 40 of the Law on waters (Official Gazette of the Republic of Montenegro No. 16/95), has signed the contract on May 8th 2002 with Fin Invest doo on transferring the rights of use of water resources of the Ropušica spring, on the top …

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Aqua monta – ORGANIZATION PLAN – PART 2

Bottled water consumption reflects a certain way of life. There is a long tradition for drinking bottled water. In many cases, bottled water is an alternative to tap water. Consumers think it tastes better than tap water (no chlorine taste), they perceive it as being safer and of better quality. …

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Mechanisation of ports and terminals

Sea transportation has always played an important role in the transportation system, especially in international trade. Extensive development od sea transportation begins with the application of the steam engine, which replaces the sails and sailing boats of that time. Further development of techniques and technologies affected the ever growing speed …

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Business Ethics – Anglo American Case Study

Ethics represent the study of morality and moral behavior, but it is a relative concept, and ethical behavior is usually seen as the behavior which is morally “right” and which is not conflicted with the law regulations. However, when it comes to doing business, we usually relate ethical behavior with …

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